Lucy Craven
From Looe
Course studied: Business Studies
Placed with: Cornish Orchards
Lucy’s specialist food and drink mentor Ruth Huxley sums up the success of Lucy’s project: “A fresh pair of eyes with fresh ideas. An exciting new brand identity has been created under Lucy’s direction that will take the business through its forthcoming critical phase of development. Lucy correctly identified that the branding work needed to be in place to give the rest of the marketing strategy a sense of focus.” High praise indeed and for Lucy, evolving her project scope from the initial objectives has shown a great deal of self-confidence.
She says, the support from her UCP Business Development Manager was therefore vital to keep her on track and focussed. Lucy has also had a big impact in terms of developing key working relationships and increasing sales – such as with the Eden Project where they launched an ‘Eden’ apple juice. ‘Eden’ cider was consistently their best selling shop product last summer and more recently, Eden are trialling Cornish Orchard’s Ginger Beer. Year on year revenue from Eden Retail has increased by 94%.
