Marketing CIM Professional Certificate Level 4
Summary
Marketing principles should be applied to every piece of communication with customers, from invoices to sales letters and the packaging for your products. This part-time course, from the Chartered Institute of Marketing, provides an introduction to the basics of marketing and teaches youu how to apply them to any business to help it grow.
| Course Title | Location | Hrs/Wk |
Start |
Duration |
Fee |
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|---|---|---|---|---|---|---|---|---|
| Marketing CIM Professional Certificate Level 4 (Evening) | Cornwall College Camborne (map) | TBC | 05-09-2013 | 15 weeks | PLEASE CALL* |  |  |  |
Course Delivery - This course is 1 evening a week for 12 months. Additional Information - You will be required to pay CIM membership of £140; as well as two assessments and two exams of £75 each direct to the CIM. See www.cim.co.uk for more information. | ||||||||
Who is this course for?
This course is for individuals in a junior marketing position or for those who aspire to a career in marketing. It is also a great course for people who work on the peripheries of marketing in a support role or for those in a small business where marketing is a part of their role.
The typical job role may include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing qualifications
- Non-marketers with aspirations for marketing
- Existing marketers wanting to become more speacialist
You will gain knowledge across the whole spectrum of marketing at a hands-on level while achieving a professional qualification.
Entry requirements
You must meet one or more of the following criteria:
- A Bachelor Degree in any subject
- Age 19 or over with a minimum of two years full time work experience in Marketing
- CIM Introductory Certificate in Marketing
Course overview
You will study four modules:
- Marketing Essentials introduces individuals to the importance of the marketing planning process and the role of marketing across the organisation.
- Assessing the Marketing Environment addresses the key characteristics of the marketing environment and assesses the impact of market forces that are uncontrollable and how an organisation responds to them.
- Marketing Information and Research explores different research methodologies and encourages consideration of complementary approaches to collecting a range of market and customer information.
- Stakeholder Marketing considers how to manage stakeholder relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation's business and marketing objectives.
Study is via a mixture of private study and weekly sessions. There are 4 units, 2 assessed by assignments and 2 by exams externally set by the CIM which may be taken each March, June and December at the college. This is a structured course which aims to accommodate the personal circumstances and varied job roles of individuals.
Learning support on an individual basis is provided.
The course could take between 12 and 15 months to complete.
What's next?
Upon successful completion, you may progress onto the next level and develop your skills and knowledge in marketing further.
Progression Routes
Why choose us?
- We are the leading provider of professional business training in the South West
- Our trainers have recent and relevant industry experience
- CCB provides learning for companies who want to train their staff as well as individuals who are seeking their own personal development
- With over 1000 courses including business skills, qualifications, bespoke training as well as a range of apprenticeship programmes, we help you add new skills to your organisation
- CCB offers flexible course delivery
- We can tailor any course to suit your business needs
- We have funding available to make your training budget go further
- An independent research study has shown that companies that have trained with CCB have seen 17% more growth than companies that have not
Additional Information
Candidates are responsible for paying their own CIM registration and exam fees.
Payment terms are agreed on an individual basis.
Funding may be available.
Contact us for more information.
* Loans, Grants and Bursaries are available for some University Level courses. All prices shown on this website are accurate to the best of our knowledge, however, we reserve the right to amend the price of a course without prior notice. Prices may be subject to additional charges for registration, books or examinations. Please call our course booking team to find out the latest prices for this course - 0800 731 7594.
