Enhance your E-Marketing
Approved by: Plymouth University
Summary
Do you want to develop skills to increase traffic to your web site through SEO, pay per click, link and relationship building?
You will develop skills to build traffic and successfully use search engines. The course will help you gain a clear understanding of the issues in planning search engine marketing, including representation on third-party sites.
| Course Title | Location | Hrs/Wk |
Start |
Duration |
Fee |
 |
|
|
|---|---|---|---|---|---|---|---|---|
| Enhance your E- Marketing | Cornwall College Camborne (map) | 7 | 27-05-2013 | N/A | £590.00 |  |  |  |
Who is this course for?
This course is for anyone who wishes to develop skills to understand, evaluate and apply techniques for e-marketing as part of an integrated marketing communications plan. It will help you gain a clear understanding of the issues in planning search engine marketing, including representation on third-party sites.
Entry requirements
There are no formal entry requirements for this course, personal interest and job experience will all be taken into account.
Course overview
- Outline of search engines/directories
- Outline of different options for traffic building
- Search engine marketing choices between organic optimisation and pay per click
- Online PR and reputation management in the electronic environment
- Online partnerships for link building
- The dynamic between web usability and optimisation
- Traffic building & relationships through opt-in e-mail
- Constructing a traffic building plan.
The course is delivered through lectures, practical workshops and on-line learning. Successful completion of this course will require the delegate to complete an assignment and a test.
What's next?
There are several opportunities to progress onto other performance boosting degree level short courses for business, including Practical e-marketing design, Effective marketing and many more. Training at all levels and in a range of subjects is available through Cornwall College Business.
Progression Routes
Why choose us?
- We are the leading provider of professional business training in the South West
- Our trainers have recent and relevant industry experience
- CCB provides learning for companies who want to train their staff as well as individuals who are seeking their own personal development
- With over 1000 courses including business skills, qualifications, bespoke training as well as a range of apprenticeship programmes, we help you add new skills to your organisation
- CCB offers flexible course delivery
- We can tailor any course to suit your business needs
- We have funding available to make your training budget go further
- An independent research study has shown that companies that have trained with CCB have seen 17% more growth than companies that have not
Additional Information
This course is a 10 credit module (CORC277)Â from a Foundation Degree, awarded by Plymouth University.
Contact us for more information.
* Loans, Grants and Bursaries are available for some University Level courses. All prices shown on this website are accurate to the best of our knowledge, however, we reserve the right to amend the price of a course without prior notice. Prices may be subject to additional charges for registration, books or examinations. Please call our course booking team to find out the latest prices for this course - 0800 731 7594.
