Effective Marketing
Approved by: Plymouth University
Summary
Do you want to develop a marketing plan to take your business forward in an ever changing commercial environment?
Learn the skills you need to develop a marketing plan that can be applied to your business with immediate effect. Understand your markets and customers, learn how to carry out market research and implement a realistic marketing mix on this four day course that will provide you with a practical toolkit to drive your marketing and business forward.
“An interesting and informative course confirming the importance of research and aggressive marketing, enabling me to increase sales through a well-developed marketing plan.” Karen George, Marketing Co-ordinator, Green Lawns Hotel
Tutor Profile - click here to read about Dr Michelle Lawrence who delivers this training.
| Course Title | Location | Hrs/Wk |
Start |
Duration |
Fee |
 |
|
|
|---|---|---|---|---|---|---|---|---|
| Effective Marketing | Launceston Business Base (map) | 6 | 16-05-2013 | 5 weeks | PLEASE CALL* |  |  |  |
Who is this course for?
This course is for anyone who is new to marketing or who has marketing as part of their role, including business owners, senior and middle managers and marketing assistants.
Entry requirements
There are no formal entry requirements for this course.
Course overview
The course will give you the tools that you need to create a fully costed and effective marketing plan.
- Understand your markets and customers
- Carry out market research
- Understand pricing, promotion, products and place
- Implement a range of marketing activities from the marketing mix
- Learn how to use PR effectively to promote your business
- Gain a clear understanding of how to improve the return on investment with your marketing activities
- Embrace social media –a guest speaker will help you to understand the different technologies available and how you can incorporate them into your marketing strategy.
Effective Marketing will be delivered through practical sessions, lectures and group discussions, using examples from real local businesses.
What's next?
There are several flexible progression opportunities for delegates onto other degree level short courses and marketing qualifications, including Event Management, the Chartered Institute of Marketing's Professional Certificate and many more. Training at all levels and in a range of subjects is available through Cornwall College Business.
Progression Routes
- Enhance your E-Marketing
- Marketing CIM Professional Diploma Level 6
- Marketing CIM Professional Certificate Level 4
Why choose us?
- We are the leading provider of professional business training in the South West
- Our trainers have recent and relevant industry experience
- CCB provides learning for companies who want to train their staff as well as individuals who are seeking their own personal development
- With over 1000 courses including business skills, qualifications, bespoke training as well as a range of apprenticeship programmes, we help you add new skills to your organisation
- CCB offers flexible course delivery
- We can tailor any course to suit your business needs
- We have funding available to make your training budget go further
- An independent research study has shown that companies that have trained with CCB have seen 17% more growth than companies that have not
Additional Information
This course is a 20 credit module (FBU104) from a Foundation Degree, awarded by Plymouth University.
Contact us for more information.
* Loans, Grants and Bursaries are available for some University Level courses. All prices shown on this website are accurate to the best of our knowledge, however, we reserve the right to amend the price of a course without prior notice. Prices may be subject to additional charges for registration, books or examinations. Please call our course booking team to find out the latest prices for this course - 0800 731 7594.
