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Finding and Keeping Customers

Summary

And introduction to marketing communications looking at advertising, promotions, pricing and the “Marketing Mix” to help you to track down customers.

 
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Finding and Keeping CustomersOther sites not listed 7TBA7 daysPLEASE CALL*
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Who is this course for?

This course is for anyone who wishes to find customers for a new business or a growing business and is suitable for sole traders, partnerships, employees, charities, clubs or socities.

Entry requirements

There are no formal entry requirements for this course.

Course overview

This course covers a variety of modules, which include: 

  • Matching your unique product/service with the most attractive customers
  • Assessing the number and types of customers you need to maximise your business potential
  • Developing ideas for reaching customers with maximum impact and within budget

“Finding Customers” is run as an interactive workshop, you will be given the opportunity to work individually and with other delegates to share ideas and build ongoing support networks.

Please bring along any promotional literature, logos or communication that you have already developed. However, if your business is in the planning stage and you do not yet have marketing material, bring along your ideas and enthusiasm!

What's next?

Upon successful completion of this course, you will have the confidence to support your business plan and develop marketing programmes. The skills you acquire will help you brief service providers (web designers) and build relationships with a range of media. You will have the insight to develop better copy and a visual identity for your business.

This course is one of the “Business Skills Toolkit” series, which are designed to provide you with the skills to run your own business efficiently and successfully.

The “Business Skills Toolkit” series includes the following some courses:

  • Starting Your Own Business
  • Business Planning and Finance
  • Eco- Business
  • Diversification and Growth

Cornwall College Business offers a wide range of business courses in a variety of areas including Management and Leadership, IT, Accounting, Finance and Legal. Our courses vary in length and can be tailored to suit your business needs. Contact us to discuss your options further.

Why choose us?

  • We are the leading provider of professional business training in the South West
  • Our trainers have recent and relevant industry experience
  • CCB provides learning for companies who want to train their staff as well as individuals who are seeking their own personal development
  • With over 1000 courses including business skills, qualifications, bespoke training as well as a range of apprenticeship programmes, we help you add new skills to your organisation
  • CCB offers flexible course delivery
  • We can tailor any course to suit your business needs
  • We have funding available to make your training budget go further
  • An independent research study has shown that companies that have trained with CCB have seen 17% more growth than companies that have not

Additional Information

Contact us for more information.

* All prices shown on this website are accurate to the best of our knowledge, however, we reserve the right to amend the price of a course without prior notice. Prices may be subject to additional charges for registration, books or examinations. Please call our course booking team to find out the latest prices for this course - 0800 731 7594.

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